Lucknow | July 14, 2026 : FundsIndia has launched the FundsIndia Sahi Guidance Sahi Balance Campaign to encourage investors to make informed financial decisions. The campaign focuses on the growing need for quality investment guidance as more Indians enter the capital markets.

Launched on 14 July 2026, the campaign reinforces the idea that investing alone is not enough. Instead, investors also need expert guidance to build long-term wealth and achieve financial goals.

The campaign supports the evolving investment landscape in India, where retail participation continues to grow at a rapid pace.

Campaign Builds on AMFI’s ‘Mutual Funds Sahi Hai’ Message

Promoting Better Investment Decisions

The FundsIndia Sahi Guidance Sahi Balance Campaign builds on the popular ‘Mutual Funds Sahi Hai’ message promoted by the Association of Mutual Funds in India (AMFI).

However, FundsIndia takes the conversation one step further. The company believes that while investment products are easily available today, quality financial guidance should be equally accessible.

As a result, more investors can make better decisions instead of simply making more investments.

Campaign Highlights Common Investment Mistakes

Real Investor Behaviour Inspires the Campaign

The campaign features a social experiment based on real investor behaviour.

It demonstrates how investors often make mistakes because of:

• Emotional investing
• Information overload
• Social media influence
• Market rumours
• Short-term thinking

Therefore, the campaign encourages investors to stay disciplined, follow financial goals, and seek trusted investment advice.

India’s Mutual Fund Industry Continues to Grow

Retail Participation Reaches New Highs

India’s mutual fund industry continues to attract millions of new investors.

According to the latest AMFI data:

• Equity mutual funds received ₹22,907 crore in net inflows during May 2026.
• This marked the 63rd consecutive month of positive equity inflows.
• Monthly SIP contributions reached ₹30,954 crore.
• Investors added 12.56 lakh new mutual fund folios.
• Total mutual fund folios increased to 27.65 crore.

These numbers highlight the rapid growth of retail investing across the country.

However, FundsIndia believes that higher participation must be supported with better financial guidance.

Investor Study Reveals Common Behavioural Biases

Insights from Over 15,000 Investor Interactions

FundsIndia analysed more than 15,000 investor interactions and reviewed investor portfolios to understand common investing habits.

The study found that many investors continue to:

• Chase recent fund performance
• Follow social media investment tips
• Try to time the market
• Switch funds frequently
• Build overly diversified portfolios
• Stop or change SIPs during market volatility
• Invest without clear financial goals

Consequently, these habits often reduce long-term wealth creation opportunities.

CEO Highlights the Need for Expert Financial Guidance

Focus on Disciplined Investing

Commenting on the campaign, Akshay Sapru, Group CEO of FundsIndia, said India’s investment ecosystem has changed significantly over the last decade.

He noted that investing has become easier than ever before. However, investors also need quality guidance to make informed decisions.

According to him, long-term wealth comes from disciplined investing, goal-based planning, and staying invested through market cycles instead of reacting to market noise.

Campaign Encourages Goal-Based Investing

Long-Term Wealth Requires the Right Balance

The FundsIndia Sahi Guidance Sahi Balance Campaign promotes three key principles of successful investing:

• Goal-based financial planning
• Proper asset allocation
• Long-term investment discipline

Furthermore, the campaign reminds investors that technology and digital investment platforms have simplified investing. Even so, financial success depends on informed decision-making rather than simply choosing investment products.

FundsIndia is rolling out the campaign across digital and social media platforms to increase awareness about guided investing.

Why the Campaign Matters

India is witnessing a new wave of retail investors. As access to investment products continues to improve, financial literacy and professional guidance have become equally important.

The FundsIndia Sahi Guidance Sahi Balance Campaign addresses this need by encouraging investors to avoid emotional decisions, stay focused on long-term goals, and seek reliable financial advice.

Ultimately, the initiative aims to help investors build balanced portfolios and create sustainable wealth over time.

The launch of the FundsIndia Sahi Guidance Sahi Balance Campaign reflects the company’s commitment to improving investor awareness and promoting responsible investing. By combining education, behavioural insights, and expert guidance, FundsIndia aims to help investors make smarter financial decisions in an increasingly dynamic market.

As India’s investment ecosystem expands, campaigns like this can play an important role in strengthening financial confidence and supporting long-term wealth creation.

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