Lucknow | 1, July 2025 : The Department of Tourism, Uttar Pradesh, recently hosted a comprehensive meeting under the Yuva Tourism initiative, aimed at bolstering content development and creation for students statewide. The session set a robust groundwork for youth-driven tourism promotion.
Vision Behind Yuva Tourism
- Objective: To engage students in developing creative content—blogs, videos, social media assets—centered on UP’s rich tourist destinations.
- Coverage: Targeting youth across all 75 districts through dedicated workbooks and guidebooks. (x.com)
Key Dignitaries Leading the Charge
Shri Mukesh Kumar Meshram
- Title: Principal Secretary, Tourism & Culture, Government of Uttar Pradesh
- Role: Chaired the meeting and set strategic objectives for the youth tourism initiative. (x.com)
Shri Prakhar Misra
- Title: Director (Eco), UP Tourism
- Role: Represented ecological tourism perspectives and youth engagement in regional content promotion. (x.com)
Ms. Smita Vats
- Title: Director, Itihaas
- Role: Focused on historical and cultural content, ensuring students highlight UP’s heritage. (instagram.com)
Structure of the Initiative
Content Development & Creation
Encouraging innovative storytelling formats—narratives, photography, short films—to depict Uttar Pradesh’s diverse attractions.
Educational Materials
- Workbooks & Guidebooks: Customized for each district’s students, these will serve as curriculum-aligned resources.
- District-wise distribution: Ensuring comprehensive reach and relevance.
Strategic Significance
- Youth Empowerment: Encourages early involvement in tourism and content strategy.
- Local Discovery: Promotes exploration and pride in district-level heritage.
- Digital Footprint: Generated content drives online visibility for UP tourism.
Roadmap & Implementation
- Development Phase: Content frameworks co-created with educational and tourism stakeholders.
- Launch: Phased rollout, starting with pilot districts—details to be announced shortly.
- Monitoring: Digital tracking of student-generated content and engagement metrics.
Expected Impact
| Goal | Outcome |
|---|---|
| Skill Building | Enhances research, writing, and media skills in students |
| Local Tourism Growth | Boosts visibility and interest in underrepresented areas |
| Cultural Preservation | Encourages documentation of district heritage |
Key Highlights of the Yuva Tourism Uttar Pradesh Initiative
The ‘Yuva Tourism’ initiative is a landmark effort blending education, culture, and digital tourism. By distributing workbooks and guidebooks across all 75 districts, the Uttar Pradesh Department of Tourism aims to cultivate a vibrant ecosystem of youth-generated content that celebrates the state’s rich heritage and biodiversity.
Frequently Asked Questions
Q. What’s in the workbooks?
Models for storytelling, photography tips, research prompts tailored to local sites.
Q. Who can participate?
Primarily school and college students across UP, supported through education boards.
Q. How will content be used?
Selected student content to be featured on UP Tourism’s online channels, tourism portals, and potential campaign use.
Final Thoughts
By engaging youth directly in tourism storytelling, Uttar Pradesh not only amplifies its digital tourism presence but also nurtures future ambassadors of its cultural and natural legacy.
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