Home Credit India Launches #UpgradeWaaliDiwali Campaign

Lucknow | 23 September 2025: Home Credit India, a leading consumer finance company, has launched its new festive campaign, #UpgradeWaaliDiwali. The campaign continues its brand message #ZindagiHit!. It shows how families can upgrade their lifestyle easily and enjoy Diwali.

Upgrade Lifestyle and Family Bonds

The #UpgradeWaaliDiwali campaign focuses on both upgrades in life and family ties. True Diwali happiness comes from family, traditions, and shared responsibilities. Home Credit India helps make upgrades simple and stress-free.

Story of the Campaign

The video shows a joint family with three generations: father, son, and grandson.

During Diwali preparations, the father struggles with his old phone and shopping. The son helps with easy upgrades. The father jokes that his son now runs the household decisions.

The next morning, the father finds a new phone on his bedside table. A note from his son praises the father and says he wants to share responsibilities.

The video ends with the father smiling proudly. He discovers Home Credit India as a trusted partner for gadgets and home financing.

Watch the Campaign

The campaign is live on Facebook, Instagram, YouTube, and LinkedIn. It shows how Home Credit India makes upgrading lifestyle and celebrating Diwali easy and joyful.

From Home Credit India

Ashish Tiwari, Chief Marketing Officer, said:

“Diwali is about emotions, togetherness, and dreams. #UpgradeWaaliDiwali shows how families can celebrate without worry. Our easy finance options make buying gadgets and home products simple. It is about creating happiness, pride, and confidence in every home.”

Key Takeaway

With #UpgradeWaaliDiwali, Home Credit India helps families upgrade both responsibilities and lifestyles. True festive joy comes from shared moments, pride, and stronger family bonds. That makes every celebration #ZindagiHit.

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