Green Gold Animation Expands Chhota Bheem Licensing with Landmark Faber-Castell India Partnership

January 10, 2026 : Green Gold Animation, India’s leading animation and character entertainment company, has announced a landmark licensing partnership with Faber-Castell India. This collaboration marks Faber-Castell India’s first-ever licensed character association and takes Chhota Bheem licensing partnership into the fast-growing student art and creative products space.

Through this association, India’s most loved animated character, Chhota Bheem, will now feature on a specially curated range of art and stationery products for children. The partnership blends creativity, learning, and a strong emotional connect built over generations.

A Strategic Move to Strengthen Chhota Bheem as a Homegrown IP

This collaboration is a major milestone in Green Gold Animation’s long-term licensing strategy. Chhota Bheem’s presence is being expanded beyond screens and entertainment. As a result, the brand continues to strengthen its position as one of India’s most powerful and enduring homegrown intellectual properties.

Moreover, the Green Gold Animation Faber-Castell partnership reinforces the character’s relevance in everyday learning and creative activities for children across India.

Chhota Bheem-Themed Student Art Products Launched

First Phase Product Categories

In the first phase, Faber-Castell India will roll out Chhota Bheem-themed products across key student art categories, including:

• Watercolour cakes
• Wax crayons
• Poster colours
• Sketch pens
• Oil pastels
• Specially designed creative bundling kits

These products aim to encourage imagination, self-expression, and creative learning among young students. At the same time, Chhota Bheem’s strong emotional bond with children adds familiarity and excitement to the learning process.

Leadership Speaks on the Chhota Bheem Licensing Partnership

Rajiv Chilaka, Founder & CEO, Green Gold Animation

Rajiv Chilaka said that Chhota Bheem has grown far beyond television. He described the character as a cultural phenomenon deeply rooted in Indian childhoods.

According to him, the partnership with Faber-Castell India is a meaningful step. It brings Chhota Bheem into daily moments of creativity and learning. He also highlighted that working with a globally respected brand helps build a stronger, purpose-driven licensing ecosystem around the IP.

Sonali Shah, Director – Marketing, Faber-Castell India

Sonali Shah called the collaboration an exciting new chapter for Faber-Castell India. She said Chhota Bheem is more than just a character. He is a cultural icon for children across the country.

By integrating Chhota Bheem with trusted art and stationery products, the brand aims to make creativity more engaging and fun. At the same time, Faber-Castell’s quality and safety standards will remain a top priority.

360-Degree Marketing Push Planned

The launch will be supported by a strong 360-degree promotional campaign. This will include:

• Digital and social media campaigns
• Creative storytelling and usage content
• On-ground retail activations in select markets

These efforts are expected to drive awareness, engagement, and product trials among children and parents.

More Chhota Bheem Licensed Products Coming Soon

Both companies have confirmed that this is only the beginning. Additional Chhota Bheem-themed products across new categories are already being planned. These launches will further expand the Chhota Bheem licensing partnership and strengthen its presence in the consumer products space.

Green Gold Animation’s Vision for Global Indian IPs

Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs. With Chhota Bheem at the forefront, the company keeps bridging entertainment, education, and creativity for young audiences in India and beyond.

Also Read : Bajaj Broking Partners with NSDL to Boost Investor Access, Awareness, and Technology