Bajaj Broking–NSDL Partnership Strengthens Investor Access, Awareness, and Technology
Strategic collaboration focuses on seamless onboarding, investor education, scam awareness, and technology-driven investing solutions
January 8, 2026 : Bajaj Broking, one of India’s fast-growing investment platforms, has partnered with National Securities Depository Limited (NSDL) to create a more secure, accessible, and informed investing ecosystem. The Bajaj Broking NSDL partnership aims to improve investor access, expand financial awareness, and drive technology-led innovation across the capital markets.
A Strategic Move to Enhance Investor Access
The partnership focuses strongly on closing the accessibility gap for retail investors. As a result, onboarding will become smoother and faster. Account activation will also see major improvements through deeper system integration.
Moreover, investors will be able to begin their investment journey with ease—anytime and from anywhere. By combining NSDL’s depository strength with Bajaj Broking’s digital-first platform, the initiative promises a simpler and more seamless experience.
Strong Push for Investor Education and Protection
In addition to access, investor education remains a key pillar of this collaboration. Both organisations will roll out structured financial literacy programs, digital outreach campaigns, and campus initiatives.
Importantly, Bajaj Broking’s fraud-awareness campaign #OddHaiTohFraudHai will scale up with NSDL’s support. Through this, investors will learn to identify scams, understand red flags, and follow best practices for safe digital investing.
Technology-Led Innovation at the Core
The Bajaj Broking NSDL partnership will also drive product and technology innovation. Teams from both organisations will work closely to develop new features and improved user experiences.
These efforts will focus on:
- Simplifying account opening and transactions
- Enhancing real-time market insights
- Enabling seamless multi-asset access
Together, these upgrades aim to redefine convenience in retail investing through smart, tech-driven solutions.
NSDL on Building Trust in Capital Markets
Vijay Chandok, Managing Director & CEO, NSDL
“NSDL has always played a foundational role in strengthening trust and security in India’s capital markets. Our association with Bajaj Broking brings together shared values and strong expertise. Through technology and collaboration, we will enhance investor awareness, improve accessibility, and support the next phase of India’s investing ecosystem.”
Bajaj Broking on Safer and Simpler Investing
Manish Jain, Managing Director & CEO, Bajaj Broking
“This partnership with NSDL marks a major milestone in our mission to make investing safer, simpler, and more accessible. The trust that both Bajaj and NSDL command creates a strong base for secure and transparent investing.
By working together, we aim to empower investors with access, awareness, and confidence. We will strengthen digital education, increase scam awareness, and build a safer investing environment rooted in trust.”
A New Chapter in Investor Empowerment
Overall, the Bajaj Broking NSDL partnership marks a new phase in investor empowerment. Here, technology, trust, and transparency come together to deliver long-term value. As India’s investor base continues to grow, this collaboration sets the stage for a safer, smarter, and more inclusive investing future.
